Digital marketing is of great importance in today’s era, as the entire world operates online.
THE IMPORTANCE OF DIGITAL MARKETING
1.Helping merchants take their business worldwide
Digital marketing paves the way for even a small business to reach the global market.You can target customers around the world through social media, Google Ads, SEO, etc.
2. less cost.more income
You can target more people at a lower cost than methods like traditional marketing (TV, Newspaper).The ROI (Return on investment) is high.
3. Customer Targeting & Data Analytics
You can precisely target customers based on Age, Location, Interest, and Behavior.
4. 24×7 Visibility
Your website, social media, and Google marketing all work 24 hours a day.
5. Presence for mobile users
Millions of people use mobile phones in India.
Mobile-friendly content, apps, and notifications drive greater engagement.
6.Direct interaction
You can connect with customers through comments, messages, reviews, and polls.Brand trust is rising.
7.Can change quckly
If a marketing campaign is not effective, it can be changed immediately along its route (A/B Testing, Campaign Pause).
Main marketing methods used
Search Engine optimzation (SEO)
Social Media Marketing (SMM)
Email Marketing
Pay per click (PPC) Advertising
Content Marketing
Affiliate Marketing
Influencer Marketing